Students Should Use This Technique to Be Successful in Getting a Job

What's New in Teaching Business Communication? Students Should Use This Technique to Be Successful in Getting a Job - Expert Speaker: Courtland Bovee Students will have multiple opportunities to plan and refine their personal brand during the time they take a business communication course using a Bovee and Thill text. For example, Chapter 8 offers tips on business applications of social media, which are key to personal branding, and our employment communication chapters guide students through the process of creating a résumé, building a network, and presenting themselves in interviews. Now, to give you an overview, here is what we teach students about a successful personal branding strategy: ● Figure out the "story of you." Simply put, where have you been in life, and where are you going? ● Clarify your professional theme. Volvos, BMWs, and Cadillacs can all get you from Point A to Point B in safety, comfort, and style—but each brand emphasizes some attributes more than others to create a specific image in the minds of potential buyers. ● Reach out and connect. Major corporations spread the word about their brands with multimillion-dollar advertising campaigns. You can promote your brand for free or close to it. ● Deliver on your brand's promise—every time, all the time. When you promote a brand, you make a promise—a promise that whoever buys that brand will get the benefits you are promoting. Bovee and Thill textbooks teach students about personal branding -- in an intensive prologue in the front of each of our texts, as well as in the two employment chapters. We urge you to give your students the competitive edge by teaching them about personal branding using the exclusive coverage found only in Bovee and Thill textbooks. After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. (Copy and paste each URLs to your browser.) A Comprehensive Guide to Business Communication Resources http://blog.businesscommunicationnetwork.com/resources Your Students Are Racing Toward a Mobile Future: Don't Let An Obsolete Textbook Hold Them Back http://blog.businesscommunicationnetwork.com/files/2014/12/Your-Students-Are-Racing-Toward-a-Mobile-Future.pdf Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage? http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist-mobile.php For insights and commentary from the world's leading business communication authors: Bovee & Thill's Business Communication Blog http://blog.businesscommunicationnetwork.com To order examination copies of Bovee & Thill textbooks http://blog.businesscommunicationnetwork.com/texts Pictorial Galleries on Pinterest, at https://www.pinterest.com/courtland_bovee/ Bovee & Thill Business Communication Online Magazines: Business Communication 2.0: Social Media and Digital Communication http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication Teaching a Modern Business Communication Course http://www.scoop.it/t/teaching-a-modern-business-communication-course Teaching Business Communication and Employment http://www.scoop.it/t/teaching-business-communication-and-employment Teaching Visual Communication http://www.scoop.it/t/teaching-visual-communication Teaching Business and Interpersonal Communication http://www.scoop.it/t/teaching-business-and-interpersonal-communication Teaching Business Communication and Workplace Issues http://www.scoop.it/t/teaching-business-communication-and-workplace-issues Teaching Business Presentations in a Business Communication Course http://www.scoop.it/t/teaching-oral-communication-in-a-business-communication-course How the Mobile Revolution Is Changing Business Communication http://www.scoop.it/t/how-the-mobile-revolution-is-changing-business-communica Exclusive Teaching Resources for Business Communication Instructors http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors Subscribe to Bovee and Thill's Online Magazine Newsletter By email: https://www.feedblitz.com/f/?Sub=972790&cids=1 By RSS: http://feeds.feedblitz.com/scoop Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog Connect with More Than 2.031 Instructors in This LinkedIn Group: Teaching Business Communication https://www.linkedin.com/groups/Teaching-Business-Communication-2806782?mostPopular=&gid=2806782 Connect with More Than 2,039 Instructors on Facebook: Teaching Business Communication https://www.facebook.com/TeachingBusinessCommunication Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/2013/06/18/can-your-business-communication-textbook-pass-this-google-test-see-test-below Can Your Business Communication Textbook Pass This Simple Technology Test? http://bchn.businesscommunicationnetw... See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Set_the_Standard.html This video on YouTube: http://www.youtube.com/watch?v=XBxFRfWiSac