Balancing Emotional and Logical Appeals in Persuasive Messages (Instructor Version)

One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal and external audiences. A student version of this video is available: https://www.teachertube.com/video/student-version-balancing-emotional-and-logical-appeals-in-persuasive-messages-461199 You and your students will get added value with unique, free resources. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh. To see a wealth of free business communication resources you can use in your classroom tomorrow, visit http://blog.businesscommunicationnetw.... YouTube Channel https://www.youtube.com/channel/UCd_O1CRnfKJUSPODcuYKauQ Pinterest https://www.pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter/ Bovee & Thill Magazines http://www.scoop.it/u/courtland-l-bovee Bovee & Thill on Reddit https://www.reddit.com/r/BusCommunication/ Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog This video: https://youtu.be/vyRasaGHLe4 Business Communication Textbooks Best Business Communication Textbooks Business Communication Instruction Business Communication Teaching Materials Methods of Teaching Business Communication Teaching Business Communication Top 5 Business Communication Secrets Communication in Business Best Business Communication Textbook Business Communication Textbooks Teaching Business Communication Business Communication Instruction Teaching Management Communication Teaching Organizational Communication Teaching Managerial Communication Teaching Corporate Communication