Adapting Persuasive Message Skills to Social Media in a Business Communication Course

What's New in Teaching Business Communication? Adapting Persuasive Message Skills to Social Media - Expert Speaker: Courtland Bovee The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations. Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication. After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. A Comprehensive Guide to Business Communication Resources http://blog.businesscommunicationnetwork.com/resources our Students Are Racing Toward a Mobile Future: Don't Let An Obsolete Textbook Hold Them Back http://blog.businesscommunicationnetwork.com/files/2014/12/Your-Students-Are-Racing-Toward-a-Mobile-Future.pdf Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage? http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist-mobile.php For insights and commentary from the world's leading business communication authors: Bovee & Thill's Business Communication Blog http://blog.businesscommunicationnetwork.com To order examination copies of Bovee & Thill textbooks http://blog.businesscommunicationnetwork.com/texts Pictorial Galleries on Pinterest, at https://www.pinterest.com/courtland_bovee/ Bovee & Thill Business Communication Online Magazines: Business Communication 2.0: Social Media and Digital Communication http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication Teaching a Modern Business Communication Course http://www.scoop.it/t/teaching-a-modern-business-communication-course Teaching Business Communication and Employment http://www.scoop.it/t/teaching-business-communication-and-employment Teaching Visual Communication http://www.scoop.it/t/teaching-visual-communication Teaching Business and Interpersonal Communication http://www.scoop.it/t/teaching-business-and-interpersonal-communication Teaching Business Communication and Workplace Issues http://www.scoop.it/t/teaching-business-communication-and-workplace-issues Teaching Business Presentations in a Business Communication Course http://www.scoop.it/t/teaching-oral-communication-in-a-business-communication-course How the Mobile Revolution Is Changing Business Communication http://www.scoop.it/t/how-the-mobile-revolution-is-changing-business-communica Exclusive Teaching Resources for Business Communication Instructors http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors Subscribe to Bovee and Thill's Online Magazine Newsletter By email: https://www.feedblitz.com/f/?Sub=972790&cids=1 By RSS: http://feeds.feedblitz.com/scoop Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog Connect with More Than 2.031 Instructors in This LinkedIn Group: Teaching Business Communication https://www.linkedin.com/groups/Teaching-Business-Communication-2806782?mostPopular=&gid=2806782 Connect with More Than 2,039 Instructors on Facebook: Teaching Business Communication https://www.facebook.com/TeachingBusinessCommunication Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/2013/06/18/can-your-business-communication-textbook-pass-this-google-test-see-test-below Can Your Business Communication Textbook Pass This Simple Technology Test? http://bchn.businesscommunicationnetw... See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Set_the_Standard.html This video on YouTube: http://youtu.be/zlof39oZFms