A New Organizing Model for Business Messages in a Business Communication Course

What's New in Teaching Business Communication? A New Organizing Model for Business Messages -- Expert Speaker: Courtland Bovee Storytelling might seem like an odd subject for a business communication course, but narrative techniques can be an effective way to organize messages in a surprising number of business situations. Storytelling can also be used for so many things—from training employees to enticing investors and customers. Storytelling is such a vital means of communicating that it's hard to imagine one's career going anywhere without the ability to tell a story. Fortunately, students have been telling stories all their lives, so narrative techniques already come naturally to them; now it's just a matter of adapting those techniques to business situations. Students have also been on the receiving end of numerous business stories. Storytelling is one of the most common structures used in television commercials and other advertisements. People love to share stories about themselves and about others, too, which makes social media ideal for storytelling. Many companies now use Facebook's timeline feature to create visual stories of their founding and early years. Entrepreneurs use stories to help investors see how their new ideas have the potential to affect people's lives (and therefore generate lots of sales). Stories can be cautionary tales as well, dramatizing the consequences of career blunders, ethical mistakes, and strategic missteps. A key reason storytelling can be so effective is that stories help readers and listeners imagine themselves living through the experience of the person in the story. Encourage your students to consider adding an element of storytelling whenever their main idea involves the opportunity to inspire, to persuade, to teach, or to warn readers or listeners about the potential outcomes of a particular course of action. Your students can learn the skill of storytelling from textbooks by Bovee & Thill. No other business communication texts on the market cover storytelling as an organizing model. (Copy and paste each URLs to your browser.) A Comprehensive Guide to Business Communication Resources http://blog.businesscommunicationnetwork.com/resources Your Students Are Racing Toward a Mobile Future: Don't Let An Obsolete Textbook Hold Them Back http://blog.businesscommunicationnetwork.com/files/2014/12/Your-Students-Are-Racing-Toward-a-Mobile-Future.pdf Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage? http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist-mobile.php For insights and commentary from the world's leading business communication authors: Bovee & Thill's Business Communication Blog http://blog.businesscommunicationnetwork.com To order examination copies of Bovee & Thill textbooks http://blog.businesscommunicationnetwork.com/texts Pictorial Galleries on Pinterest, at https://www.pinterest.com/courtland_bovee/ Bovee & Thill Business Communication Online Magazines: Business Communication 2.0: Social Media and Digital Communication http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication Teaching a Modern Business Communication Course http://www.scoop.it/t/teaching-a-modern-business-communication-course Teaching Business Communication and Employment http://www.scoop.it/t/teaching-business-communication-and-employment Teaching Visual Communication http://www.scoop.it/t/teaching-visual-communication Teaching Business and Interpersonal Communication http://www.scoop.it/t/teaching-business-and-interpersonal-communication Teaching Business Communication and Workplace Issues http://www.scoop.it/t/teaching-business-communication-and-workplace-issues Teaching Business Presentations in a Business Communication Course http://www.scoop.it/t/teaching-oral-communication-in-a-business-communication-course How the Mobile Revolution Is Changing Business Communication http://www.scoop.it/t/how-the-mobile-revolution-is-changing-business-communica Exclusive Teaching Resources for Business Communication Instructors http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors Subscribe to Bovee and Thill's Online Magazine Newsletter By email: https://www.feedblitz.com/f/?Sub=972790&cids=1 By RSS: http://feeds.feedblitz.com/scoop Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog Connect with More Than 2.031 Instructors in This LinkedIn Group: Teaching Business Communication https://www.linkedin.com/groups/Teaching-Business-Communication-2806782?mostPopular=&gid=2806782 Connect with More Than 2,039 Instructors on Facebook: Teaching Business Communication https://www.facebook.com/TeachingBusinessCommunication Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/2013/06/18/can-your-business-communication-textbook-pass-this-google-test-see-test-below Can Your Business Communication Textbook Pass This Simple Technology Test? http://bchn.businesscommunicationnetw... See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Set_the_Standard.html This video on YouTube: http://www.youtube.com/edit?o=U&feature=vm&ns=1&video_id=gh1o8_cFggo