I'm here to explain why English instructors prefer the texts of one author team over all other texts in the field.



The texts emphasize the process and product by describing three easy-to-follow steps for planning, writing, and completing messages with abundant sample documents that provide students with tangible results.



The process is uniformly applied throughout the book and emphasizes the parts of the process that differ for each message form. Sample documents are often accompanied by a customized three-step graphic that shows students exactly how the process was used for each document—and unlike several other texts on the market that introduce a structured writing process and then never use it again—this process is repeated and reinforced with multiple document types, from electronic messages (e-mail, instant messaging, text messaging, blogging, and podcasting) to memos to résumés.



The texts emphasis on audience focus helps students create more meaningful messages, enhance their own credibility, and reduce the chances of ethical complications.



The coverage on finding, evaluating, and processing information includes up-to-date advice on online research and strategies students can use in all their assignments (not just reports).



The chapters on business reports explain in detail the process for planning, writing, and completing papers that are based on research and that require documentation.



In addition to specific ethical questions, this text gives students the means to anticipate and analyze the ethical dilemmas they will face throughout a lifetime of communicating on the job.



This texts offers crucial tips on avoiding cultural bias in language.



Business leaders are increasingly concerned about the etiquette shortcomings of today's new hires, a situation this book addresses thoroughly, in areas such as personal appearance, teamwork, face-to-face interaction, written correspondence, research (such as respecting the privacy of interview subjects), instant messaging and e-mail, telephone interactions, and job search and interviewing.



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